What is Digital Marketing and why it’s important for 2021
Various components of Digital Marketing and their scope
Fundamentals of SEM or Paid Advertising on Google
Fundamentals of Search Engine Optimization (SEO)
Promoting websites by increasing their visibility in search engine results pages,
What keywords are, why they play a major role in PPC advertising, and how to use them,
Tools for keyword research and planning,
SEO essentials along with tools to find what your target audience is looking for online
Basics of Social Media Marketing through Facebook and Instagram Ads
Step by step approach to running Facebook or Instagram Ads
The purpose and significance of Remarketing
Other components of Digital Marketing like Email, SMS, Influencer and ORM Marketing
